Career Possibilities: New Commercial Strategy, Product Planning, and Marketing

In the world of business, careers are no longer linear or predictable. What was once a clearly sign-posted path as you progressed through milestones, a career road map is now circuitous presenting new challenges and opportunities at every bend. Life-long careers in one sector or one company are becoming a rarity as new technologies and shifting social norms disrupt traditional careers. Both employers and employees are seeking more diversity of experience, lifestyle flexibility and alternative paths.
This panel is designed to help you think about your career path and the different options that are open to you. The panel will have an informational interview type feel with panelists sharing their career paths, a look at what their job entails, transferrable skills for those looking to make a change, tips for uncovering opportunities, advice for others, and how to make brave leaps. This panel discussion will be moderated by Alicja Winiarska Januszewicz, Head of People & Culture at Allena Pharmaceuticals, Inc.

Panelists include
- Andrea Ashford-Hicks, SVP, Platform Head for T-Cell Generation, Enzyvant
- Genie Dubuk, Sr. Director, Brand Management, Alnylam Pharmaceuticals
- Eric Hall, PhD, Director, Alliance Management, Janssen Inc. 
- Tim Healy, 
Founder/Principal at LAUNCH ONE
- Julia Keith, Business Development Manager, Jounce Therapeutics Inc. 
- Aliyah Weinstein, Marketing and Communications Manager, Addgene

Panelists' Bios are below


Date and Time:  

January 20, 2021
4:00-5:30 PM EST

4:00-4:05pm: Welcome
4:05-5:10pm: Panel discussion
5:10-5:30pm: Small group speed networking (2 rounds)




Members, Students, Postdocs: $5; Non-Members: $15

Given our mission is to promote women's development in STEM we would like to offer a free spot in our workshops to those in transition between jobs or who cannot afford the ticket price. Please contact [email protected] if you qualify.

Download the event flyer here



See other events in this series:
2/10: Career Possibilities Panel: Discovery, Research

3/03: Career Possibilities Panel: Clinical, Regulatory, Development
3/24: Career Possibilities Panel: Portfolio Strategy, Project Management, Scientific Operations
4/14: Career Possibilities Panel: Medical Affairs-Comms, Publications, Medical Science Liaison
5/05: Career Possibilities Panel: Business Development and Intellectual Property


Genie Dubuk, Senior Director of Brand Management at Alnylam Pharmaceuticals  

Marketing and Commercial Operations Executive with over 20 years of experience in commercial roles including, US marketing, global marketing, patient services and channel and portfolio management. She has successfully led product marketing and operations teams in a wide range of therapy areas including immunology, organ transplant, infectious diseases, cardiovascular and rare disease. Prior to joining Alnylam, Genie was Head of US and Global Marketing for Regeneron in the cardiovascular specialty business.   Prior to Regeneron, Genie held roles of increasing responsibility at Astellas Pharma and Bristol-Myers Squibb. Genie has a Bachelor of Science degree and a Master’s in Business Administration.  Genie has served on the Board of Directors for the Illinois Chapter of the National Kidney Foundation. Genie was born in California in the San Francisco Bay Area.

Eric Hall, Director at Alliance Management, Janssen Inc. 

Dr. Eric Hall II is an agile strategic healthcare leader leveraging scientific research, medical affairs, market access, and alliance management experiences to advance therapeutic development. As a Director with Janssen, Dr. Hall serves as an Alliance Leader where he manages strategic partnerships focused on data and technology platforms to transform research. Previously, Dr. Hall led US medical access strategy for rare and neurology therapeutic areas at Biogen. His team collaborated with Global and US cross-functional partners for product value demonstration supporting managed care decision-making. He began his industry career as a Medical Science Liaison working in Neurology. Collectively, Dr. Hall has led and contributed to the successful launch of five new therapies. He earned a PhD in Neuroscience at Penn State University College of Medicine and a Bachelor of Science in Biology at Xavier University of Louisiana.

Tim Healey, Founder/Principal at LAUNCH ONE

Tim Healey brings a global perspective to pharmaceutical launch and commercialization across a dozen therapeutic categories as well as rare diseases, biologics and specialty drugs.  Tim’s executive experience includes serving as Senior Vice President, Commercial at AMAG Pharmaceuticals, Vice President/General Manager for US Virology at Abbott Laboratories/AbbVie, and Senior Vice President, Commercial at Lantheus Medical Imaging. As Executive Director of CNS Marketing at Sepracor, Tim orchestrated the launch of Lunesta® (Sleep), one of the most successful launches to date, generating more than 4 million prescriptions in the first year of launch.  He has also played key roles in the launches of Feraheme ® (Nephrology), as well as new indications for Allegra® (Allergy). He has won prestigious awards for launch excellence including Brandweek’s “Marketer of the Year”, and Medical Marketing a Media’s “Brand Team of the Year”. Tim is passionate about obtaining deep insights into the patient journey and using this knowledge to shape the strategic and creative process needed to maximize brand commercial success. Tim received a Bachelor of Science degree from Boston College, and a Masters in Business Administration from Babson College where he was inducted into the Beta Gamma Sigma Scholastic Honorary Society.

Aliyah Weinstein, Marketing and Communications Manager at Addgene

Dr. Aliyah Weinstein is the Marketing and Communications Manager at Addgene, the nonprofit plasmid repository. In her 6+ years of experience in science communications, Aliyah has honed her experience in a variety of areas including science writing, digital advertising, marketing analytics, and web accessibility. At Addgene, Aliyah leads Addgene's data-driven marketing strategy, paid digital advertising, and surveys. Previously, she led branding and social media at the science education nonprofit, Letters to a Pre-Scientist, where she is currently a member of the Advisory Board. Aliyah is also a volunteer with WEST, co-chairing the Marketing and Membership Committee and serving on the Diversity, Inclusion, and Outreach Committee this year. Aliyah has a PhD in immunology from the University of Pittsburgh School of Medicine and a B.A. in molecular biology, biochemistry, and French literature from Rutgers University.


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