Personal Branding & Marketing Yourself

When we use the term “marketing”, most people think of products, services and commodities. How about ourselves – marketing our talents, accomplishments and value – inside our organizations and outside within our profession, industry and community. Are we comfortable talking about ourselves in this way? More importantly, are we prepared to talk about ourselves in this way – packaging our talents, ideas and accomplishments – showcasing them, leveraging them and presenting our value internally within our organizations and externally within our chosen fields, industries & communities? Are we managing our careers as proactively as we help others manage theirs? Identifying, creating and articulating one's “personal brand" empowers us to 'own our career', seize opportunities we aspire to achieve and tell our stories. Personal branding and the ability to market ourselves is an essential ingredient for successful career management at all stages of our careers. Learn how to create a framework to embrace and develop this core competency.

Workshop Presenter

Rita Balian Allen is the president of Rita B. Allen Associates, an international career management firm  specializing in executive coaching, leadership development, management training and career  development. She is a lecturer at Northeastern University, a sought-after speaker and presenter, the  author of numerous articles, blogs and the book, "Personal Branding and Marketing Yourself: The Three  Ps Marketing Technique as a Guide to Career Empowerment". Her mission is to help empower  individuals to take charge of their careers and organizations to maximize their talent potential. Rita  brings much human resources experience to her practice and has worked with leaders across all  industries and professions. She holds an MS in Organizational Leadership and a BS in Business  Administration; is an Advanced Certified Personal and Executive Coach and a Professional Certified  Coach (PCC). Rita currently serves as a member of the Board of Bar Overseers of the Massachusetts  Supreme Judicial Court as well as the Board of Directors of Seeding Labs.

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