Accelerate Your Career Through Personal Branding and Marketing Yourself

When we use the term “marketing”, most people think of products, services, and commodities. How about ourselves – marketing our talents, accomplishments, and value – inside our organizations and outside within our profession, industry, and community? Are we comfortable talking about ourselves in this way? More importantly, are we prepared to talk about ourselves in this way – packaging our talents and accomplishments – showcasing them, leveraging them, and presenting our value internally within our organizations and externally within our chosen fields, industries & communities? Successful professionals know what they have to offer, what they want, and how to advocate for themselves. Identifying, creating, and articulating one's “personal brand" empowers us to 'own our career', seize opportunities we aspire to achieve, tell our stories, and self-advocate. Personal branding and the ability to market ourselves are essential ingredients for successful career management at all stages of our careers. Learn how to create a framework to embrace and develop this core competency.

Key Objectives:

  • A new appreciation for the importance of 'personal brand' and embracing a new mindset to feel empowered to take charge and 'own' your career
  • An understanding of how to establish your 'personal brand' using the '3 Ps' Marketing Technique: Preparation - identify and define brand; Packaging - create and build brand; and Presentation - articulate and enhance brand
  • The beginning of creating your own Action Plan with steps for moving forward

About the Speaker

Rita Balian Allen is the president of Rita B. Allen Associates, an international career management firm specializing in executive coaching, leadership development, management training and career development. Rita has worked with leaders across all industries and disciplines to empower themselves to take charge of their careers, and maximize their talent potential. She is a lecturer at Northeastern University, sought-after speaker, author of numerous articles, blogs and the book, "Personal Branding and Marketing Yourself”. She is a regular contributor for the Association for Talent Development, Chief Learning Officer, Huffington Post and other publications. Rita was voted one of the top ten executive coaches by the Boston Women's Business Journal. She holds an MS in Leadership and a BS in Business Administration; is an Advanced Certified Personal and Executive Coach and Professional Certified Coach (PCC). Rita currently serves as a member of the Massachusetts Board of Bar Overseers of the Supreme Judicial Court as well as the Board of Directors of Seeding Labs. Read More Here.


Date and Time:  
April 10, 2024
6:00-7:00 PM ET


Members: $5; Non-Members: $15


Given our mission is to promote women's development in STEM we would like to offer a free spot in our workshops to those in transition between jobs or who cannot afford the ticket price. Please contact [email protected] if you qualify.


Register Here



This event is part of the Amplify Yourself Series. Check out the other events in this series below: