Accelerate Your Career Through Personal Branding and Marketing Yourself

Do you know your story and are you prepared to share it with passion and purpose? Are you comfortable marketing your talents, accomplishments, and value, both live and virtually? Learn the 3 Ps marketing technique and empower yourself to identify, build, and enhance your personal brand. Lead your journey and own your career. In this session, you will learn how to: apply the 3 Ps marketing technique for personal and staff career development; use a proven framework with tools and resources; and gain on-going self-assessment and exploration processes to use well beyond the session.

About the Speaker

Rita Balian Allen is the president of Rita B. Allen Associates, a national career management firm specializing in executive coaching, leadership development, management training and career development.  She is a lecturer at Northeastern University, a sought-after speaker and presenter, the author of numerous articles, blogs and the book, "Personal Branding and Marketing Yourself:  The Three Ps Marketing Technique as a Guide to Career Empowerment".  She has been a regular contributor for the Chief Learning Officer, Huffington Post, ATD (Association of Talent Development), Leadership & Management Books as well as a variety of other publications. Rita was voted one of the top ten executive coaches by the Boston Women's Business Journal. Read More Here.

Date and Time:  
March 14, 2023
12:00-1:00 PM ET


WEST Members & BMS Employees: $0; Non-Members: $10

Thanks to our sponsor:


Given our mission is to promote women's development in STEM we would like to offer a free spot in our workshops to those in transition between jobs or who cannot afford the ticket price. Please contact [email protected] if you qualify.


Register Here