Accelerate Your Career through Personal Branding and Marketing Yourself

When we use the term “marketing”, most people think of products, services and commodities.  How about ourselves – marketing our talents, accomplishments and value – inside our organizations and outside within our profession, industry and community.  Are you or your staff members comfortable talking about yourselves in this way?  More importantly, are you prepared to talk about yourselves in this way – packaging your talents and accomplishments – showcasing them, leveraging them and presenting your value internally within your organization and externally within your chosen fields & communities?  Identifying, creating and articulating one's “personal brand" empowers us to 'own our career' and seize opportunities we aspire to achieve. Personal branding and the ability to market ourselves is an essential ingredient for successful career management.  Learn how to create a framework to embrace and develop this core competency.


About the Presenter

Rita Balian Allen is the president of Rita B. Allen Associates, a career management firm specializing in executive coaching, leadership development, management training and career development. She is a lecturer at Boston-area universities, a sought-after speaker and presenter, the author of numerous articles, blogs and the newly released book, "Personal Branding and Marketing Yourself: The Three P's Marketing Technique as a Guide to Career Empowerment". Rita was voted one of the top ten executive coaches by the Boston Women's Business Journal.


Date and Time:  
April 6, 2016
6:00 - 8:30 PM


5:50-6:10pm: Registration, mingling, and light dinner
6:10-6:30pm: Facilitated networking
6:30-8:00pm: Workshop
8:00-8:30pm: Optional networking



Broad Institute of MIT and Harvard, 415 Main Street, Yellowstone Room, Cambridge, MA 02142

Map and Parking Info

We appreciate The Broad Institute donating the use of their event space.  




Members: $35; Non-Members: $55, Workshop and Annual Membership: $120

A light dinner will be served. 





If you are a student looking for financial assistance to attend this event, please visit